For consumers — SourceConnect
Scan a product and get the brand's own answer: origin, ingredients, how to use it, who provided it and when it was last updated. No app, no account.
Brand-controlled product information
Product facts published at the address carry their source, evidence documents and version history, with who changed each one and when. Brand-written story content is shown separately and is not evidence-backed by itself.
Published information is available at each product's address through the shopper page, JSON APIs, JSON-LD and Schema.org markup, OpenAPI-described endpoints, and GS1 Digital Link. QR codes, NFC tags and image recognition are access paths to that address.