Technology — SourceConnect
Built on GS1 Digital Link, JSON-LD and the web. One address per product serves the brand's current answer to people and machines: shopper page, e-label, technician view, structured data and API.
Brand-controlled product information
Product facts published at the address carry their source, evidence documents and version history, with who changed each one and when. Brand-written story content is shown separately and is not evidence-backed by itself.
Published information is available at each product's address through the shopper page, JSON APIs, JSON-LD and Schema.org markup, OpenAPI-described endpoints, and GS1 Digital Link. QR codes, NFC tags and image recognition are access paths to that address.